Softline, a provider of business management software to small and medium sized companies, today announced that after months of planning they will be rebranding and will be referred to as Sage South Africa, effective immediately. Softline is the holding company for prominent South African software products such as Pastel Accounting and Payroll, VIP Payroll, Sage 300 ERP (Accpac) and Sage ERP X3. Softline joined the Sage Group plc in 2003 after delisting from the JSE and is the central team of the Africa, Australia, Middle East and Asia (AAMEA) region, a grouping of territories headed by Softline co-founder and CEO of Sage AAMEA Ivan Epstein.
The Sage Group plc, a FTSE 100 company, is a leading global provider of business management software to SMEs with over 6.5 million customers in 24 countries. Epstein attributes the rebranding in South Africa to the alignment with Softline’s parent company, The Sage Group plc. in the continued pursuit of a global brand. “Softline has been part of The Sage Group plc for many years and over this time we have continued to grow in prominence. To move forward we believe that it is now time to leverage the global power of The Sage Group and align ourselves fully with the brand.”
Softline was founded in 1988 by Ivan Epstein, Alan Osrin and soon after joined by Steven Cohen. The company was established in the formative years of the business software industry in South Africa, and soon became a leader in the provision of business software and services to SMEs. The move to Sage will bring about name changes across all of the divisions including Sage VIP (formerly Softline VIP), Sage ERP Africa (formerly Softline ACCPAC), Sage Pastel (formerly Softline Pastel) and Sage Pay (formerly Softline Netcash) as well as the newest edition to the stable, Sage Alchemex (formerly Alchemex). “Our current and future customers will continue to enjoy the benefits of our locally and globally developed products that they have come to know and trust, whilst this alignment creates further opportunities to leverage global insights and collaboration.”
Epstein says that while the company’s branding will change, it is business as usual for Sage South Africa. “Our continued vision in South Africa, and globally, is to be recognised as the most valuable supporter of small and medium sized companies, by creating greater freedom for them to succeed,” says Epstein. “This vision supports the path of providing local expertise and leadership combined with global learnings and experience of Sage.”